Repeat Marketing: The Importance of Professional Brand Photos to Support Your Marketing Efforts
Have you ever sent out an email (that you worked really hard on by the way) about an exciting new service and . . . crickets?!
OR
You post on social media about a limited-time offer and the silence is deafening?!
Totally get it! Here’s the thing.
According to research, potential clients need to see your message 6-20 times before they will buy.
It is also important to remember that different people consume information in different ways (emails, your website, social media, blogs, podcasts, etc.).
Therefore, you need to be consistent and persistent with your marketing efforts and use various channels in order to reach the greatest number of potential clients.
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There is power in consistency and repetition, which leads to the next question.
Do you have the professional brand photos to support all of your marketing efforts? Yes, you may have a professional headshot, but that one photo is just not enough!
Here’s what having a strategic collection of brand images can do for you:
#1 Help you create a memorable, distinct brand.
Lots of businesses use generic stock photos. They are convenient to use but they do not truly represent you or your brand. When you work with a professional brand photographer to curate a strategic collection of brand images, you are able to provide your audience with an authentic sense of who you are, what makes you unique, and paint a “picture” of what your business is all about.
#2 Build trust and credibility.
Professional brand images elevate your brand and show you are invested in everything you do. YOU are often the differentiating factor when someone is deciding where to spend their money. Your personality can be infused in your brand photos through your personal style, expressions, body language, and props. This helps potential clients get to know the person behind the brand, which builds connection and trust. Building trust takes time, patience, consistency, and a bit of persistence. Having a collection of photos will empower you to show up with the frequency and consistency needed to build that credibility andbrand rapport.
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#3 Empower you to stay visible.
There is nothing like getting that download from your professional brand photographer! Your image library will be stocked with vibrant, high-quality photos that reflect the best version of you and your brand. You will feel increased confidence putting yourself out there and seeking new opportunities. You will also be prepared with the photos needed when a speaking opportunity or feature comes your way. A collection of strategic brand photos can simplify your marketing efforts by giving you a wide range of photos—something to meet all of your marketing needs.
Even though it may sometimes feel like no one is listening, they are! People don’t always have the time to respond to your email or comment on your post, but the seeds are being planted! Here is a quote by Marie Forleo that will hopefully inspire you to keep putting yourself out there:
“No matter how many times you think an idea or creation has been shared in the world, sometimes it takes that one person expressing it in their unique voice, at the right time, in the right place for it to actually make a difference. You are that person for somebody!”
Are you ready to take the next step to build your brand image library? If so, let’s chat! Book your free exploratory call by clicking the button below!
Not ready, no problem! Download your free photoshoot planning guide by clicking the button below.
