Brand Photography Spotlight: Top NJ Realtor, Susan Penney Parsells
Today, I am excited to introduce you to my client, Susan Penney Parsells, one of the top real estate agents in the Short Hills and Summit Prominent Properties by Sotheby’s offices.
Susan’s unparalleled integrity, attention to detail, and exceptional work ethic have earned her the trust and appreciation of clients both past and current, and the respect of peers across all sectors of the industry.
Susan has earned the prestigious designations of Certified Luxury Home Marketing Specialist and Accredited Buyer Representative. In 2022, she was recognized as one of REAL Trends America’s Best Real Estate Professional, representing the top 1.5% of 1.6+ million agents nationwide. Susan is also a NJ REALTORS® Circle of Excellence Sales Award® recipient and was named a top 5% producer company-wide and the top PPSIR sales associate in Short Hills. In 2018 The Real Deal recognized Susan as having closed the highest-priced sale in both Essex and Morris Counties.
Susan and I had a blast during her photoshoot while bopping around downtown Summit, NJ and then off to one of her client’s jaw-dropping homes. Read more about Susan and see more of the beautiful images from her shoot below!
What sets you apart from most real estate agents?
My clients get my undivided attention. I am a devoted resource and make accessibility and transparency among my top objectives. When working with me, buyers and sellers know they are being represented by a true professional who is highly ethical, sincere, experienced, hard working and extremely well respected throughout all facets in the industry.
How has your career path evolved over time?
I got my real estate license 30+ years ago and held it as a referral associate. I began actively selling in 2009. My business has grown steadily and, in 2022, I was the top individual agent in the Short Hills and Summit Sotheby’s offices (more than 200 agents) with $30+ million in sales volume in 2021.
What do you love most about what you do?
I really enjoy helping my clients achieve their real estate objectives and getting to know them in the process. It’s very gratifying to help sellers get their home ready for market and see their happiness when offers come in that exceed their expectations and allow them to move with confidence onto the next phase of their lives. With buyers, it’s incredibly fulfilling to help my clients find their dream home, whether it’s a first-time buyer, an up-sizer or “empty nester” looking to down-size.
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As a real estate expert, could you share your number one house hunting and/or selling tip?
When selling your house, remember that first impressions are tremendously important. Get your house photo-ready and follow the advice of your realtor and stager (if you have one) to make sure the exterior spaces and each room inside are looking their best and that all of the special features of your home are highlighted. The overwhelming majority of buyers see homes online first, so your photos ARE your first impression. If buyers like what they see online, they’ll make an appointment to see your home with their realtor or visit your open house.
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Why did you decide to invest in visual branding for your business at this time?
I want to continue to grow my business with both buyers and sellers in the communities I serve. In order to do that, it was important to me to level-up and expand my photo collection in order to reflect the agent I am today and to support plans to amp up my marketing efforts.
If you could take a selfie with anyone in the world, who would it be and why?
Roger Federer. Do I have to explain this?!
What is the best way for someone to learn more about your services and/or contact you?
The best way to contact me is to email me atsusan.parsells@sothebysrealty.com or call the Sotheby’s Short Hills office at: 973.376.8188
Read what Susan had to say about her brand photography experience:
NJ Brand photographer
Susan booked my Signature package, which is a high-touch service that is customized around your personal brand, vision, and values. If you are ready to take your online presence to the next level and share your talents with the world, let’s chat about how we can bring your brand to life. Book a call with the button below.
