Brand Photography Spotlight: Melissa Robinson, Founder, Fulcrum Personal Success Coaching
Today, I am excited to introduce you to my client, Melissa Robinson, Founder, Fulcrum Personal Success Coaching.
Melissa worked in the corporate world as a Marketing and Innovation executive for over 30 years and during much of that time was also busy raising her 2 sons. Like many others, she felt the frustration of pursuing a career that wasn’t designed to meet the needs of working parents.
Melissa states, “Our mothers and our mentors told us that we could have it all, but they didn’t tell us how to do that. And they didn’t tell us how very difficult it would be.”
Melissa is launching Fulcrum Personal Success Coaching in order to help those who want to live a life filled with passion and purpose while being pulled in multiple directions. Melissa’s goal is to enable her clients to achieve balance and success, however they uniquely define it.
Speaking of balance…
Melissa views balance like riding a surfboard. She states, “The ocean is constantly in motion and waves come at you from multiple directions. You have to remain flexible and use every muscle, including your brain, to stay upright. At the end of the ride, if you are still standing, you've succeeded.”
Her philosophy inspired our decision to go “down the shore” for Melissa’s photoshoot, specifically to Asbury Park, NJ. Keep reading for more about Melissa and to see the fabulous photos from her brand photoshoot!
asbury park new jersey photoshoot
Please describe your ideal client and the transformation your clients experience by working with you.
My clients span a range of ages, life-stages and work history. The common thread is a desire for a more successful and more balanced life. They feel compelled to succeed in every arena, but often end up feeling like they are failing. They tend to put their family and their job ahead of their personal needs, passions and goals. This could be working parents (mid-career with elementary aged children) to mid-life women navigating a new life stage (empty nest, menopause). They may have stepped back from their career to focus on their families, but now find themselves dissatisfied and without purpose.
After working with me, my clients have a better understanding of their own unique strengths, their innate values and the things that bring them joy. They are able to better understand and prioritize the often competing forces in their lives and, by giving them a new framework through which to view their ideal life, they are able to make progress toward defining success and achieving it on their own terms.
new jersey lifestyle photography
How did you get started as a personal success coach? How has your career path evolved over time?
I spent over 30 years in corporate marketing and innovation working for some of the world's most respected pharmaceutical and consumer goods companies, leading teams both large and small. During this time I also raised two amazing sons and learned an immense amount about who I am and how I can make an impact in the world. I decided to pursue coaching as a new career path that allows me to have the impact and balance that I crave and to help my clients reach their greatest potential.
What sets you apart from other coaches?
Rather than focusing solely on career or solely on life outside of work, the focus of my work is on the intersection of the two. My extensive business experience coupled with my experience as a working parent makes me uniquely able to help my clients gain insights that ultimately lead to better balance and greater fulfillment.
What do you love most about what you do?
I love helping people. I love helping them realize that they are not alone, that they are doing a great job, and that "having it all" is not something that anyone can achieve without great effort. My greatest satisfaction comes from seeing their confidence increase as they start understanding more about themselves.
new jersey brand photographer
Why did you decide to invest in visual branding for your business at this time?
I invested in brand photography at this time to support the marketing launch of my new business and beyond. I wanted a well-rounded brand image library to pull from to use across multiple platforms that will help me attract my ideal clients and present myself in a professional way. I also thought it would be a lot of fun, which it was!
Do you have a mantra or quote that inspires how you approach life and/or business?
Balance is not achieved via a "scales of justice" model (one thing goes down as the other goes up). Rather, I view balance like riding a surfboard. The ocean is constantly in motion and waves come at you from multiple directions. You have to remain flexible and use every muscle, including your brain, to stay upright. At the end of the ride, if you are still standing, you've succeeded.
What is the best way for someone to learn more about your services and/or contact you?
The best way to contact me is to visit Www.fulcrum-PSC.com and set up a call or email me at melissa@fulcrum-psc.com.
HERE IS WHAT MELISSA HAS TO SAY ABOUT HERE EXPERIENCE WORKING TOGETHER!
“I am so happy that I decided to use Rebecca for my business photos. This is such a worthwhile investment for any business owner. Rebecca knows the right questions to ask to get at the tonality and images that are right for your unique business. The process is streamlined and well thought through, so that you feel comfortable and prepared on the day of the shoot. Rebecca also has a comprehensive understanding of how the images can be used across multiple media and is eager to share and educate her clients. I am thrilled with the resulting photos and look forward to using them to support my growing business.”
If you are looking to elevate your brand with a collection of professional images NOW is the time to book! Check out our Summer Sizzle promotion - the ultimate visual branding bundle! When you book our Signature Package, you will receive a Visual Brand Accelerator workbook with our expert guidance on strategic photo placement on your key platforms PLUS visual assets that will leave a lasting impact on your audience. For more information or to book, click below.
